TRIORA WOOD. New paint line. Packaging design
Year: 2021
Client: TM TRIORA
Role: Packing Design
Tools: Adobe Illustrator, Adobe Photoshop
While developing the new line of paint and varnish products under the TRIORA WOOD trademark, we successfully maintained brand integrity, established coherent identification schemes within the line, and visually differentiated it from other trademarks of the company.
All pertinent product information for consumers is presented clearly and concisely on the packaging. The advantages of the new products are effectively highlighted through a system of fonts and pictograms. Each product features a unique infographic, utilizing illustrations to convey benefits, warnings, usage instructions, and recommendations in a contemporary manner.
The overall color palette has been enriched, resulting in a more vivid and distinctive appearance that facilitates consumer recognition and differentiation from competitors. The packaging prominently features textured photographs of stone, wood, or wood products, enhancing its premium quality appeal.
By adopting a minimalist design approach, we further underscored the premium nature of the products.
